If you are using Instagram to promote your small business and make new connections and ultimately get more paying customers, then chances are you are looking for reliable ways to supercharge your results on the visual marketing platform. Also keeping in mind the fact that Instagram has a higher engagement than even Facebook and Twitter, it makes sense to use the platform to advertise your small business products and services so you can grow from being a little kid on the block to an established brand on the Internet.
On that note, let’s take a look at 10 awesome ways how you can grow your small business using Instagram.
1. Cross promote your account on other social networks
You will get more followers and likes when you promote Instagram updates on your Facebook and Twitter accounts. Make sure that the images you’ve shared on Instagram are posted on your other social media accounts so that people can visit your Instagram page and view your photo gallery or stream your videos, and ultimately follow you as well.
2. Post What People Want to see
Not all images that you like will be liked by your followers. Sometimes, a causal shot might get tons of likes and a professional shot might end up getting just a handful. Never worry; to improve your results make sure you do some research on your competitors’ profile as to which posts are predominantly shared and liked by the audience and make something similar to that with better content. Keep varying your posts and experiment with creative shots and animated videos to add more value to your marketing campaign. Ultimately, your updates will be liked by the audience.
3. Don’t underestimate the power of Videos
Just because there is Vine, it doesn’t mean you shouldn’t be sharing more videos on Instagram. In fact, Instagram engagement is sure to add more muscle power to your video marketing campaign, if you do it right. Yeah, now Instagram videos can be 60 seconds long so that gives you more options to cover more details about your offerings. When you post videos, don’t forget to embed them on your blog or website.
4. Use Hashtags
Hashtags allow people to find all your images under one roof and ultimately learn more about your products/services. Use hashtags that are related to your products and industry to gain more coverage on the platform.
5. Honor your target audience
Responding to people’s comments is a great opportunity to build relationships and gain more followers. But in case you are finding it hard to gain fans originally, buying followers with Azily is a great choice.
What better way to make them feel honored than appreciating their opinion or answering their queries? If they like your response, they might even follow you. If they do, please do return them a favor by following them back.
6. Run contests
It’s not necessary that you should limit your marketing outreach to just posting photos and videos. You can gain new followers by running rewarding contests on Instagram. Take it as an opportunity to introduce your products and services to a wider audience. If you wish to go a step further, consider Instagram paid Ads as well.
7. Showcase Your Brand’s Vibe
It can be hard to project your brand value on Facebook, Twitter, or Google Plus but when it comes to Instagram, you have the mighty advantage of making an impact through powerful visual marketing. It all comes down to posting engaging visuals that are relevant to your niche.
If you are in the travel and tourism industry, then it makes sense to post something on surfing or beach holidaying. Your visuals can go a long way in getting your story out to the public.
8. Measure Your Likes
More clicks on the red heart-shaped button can mean a higher engagement for your updates. And the best way to find that out is to analyze the posts that got more hits on the button. By doing so, you will not only understand what your audiences are liking but also incorporate them in your future posts and repeat the success of your peers. One good way to find out what people like is to post two different photos for the same story/concept that you are promoting. The one that gets more likes is the one that people like the most.
9. Use this magnetic color to Get More Likes
In a recent study, it was found that images with blue attracted 24% more likes than the ones with other colors. Even studies on human psychology have revealed that blue easily attracts people’s attention than other colors. So, try posting images with blue and see if you are able to get a higher attention and engagement on Instagram.
10. Be Consistent
This is pretty obvious, but it’s also something that is worth repeating. Make sure the colors you use, the time frame that you post, and everything else that you when promoting your brand is consistent and neat.
These tips might not skyrocket your result by 1000% overnight, but they are intended to help boost your marketing results at a descent pace and get you more followers on Instagram. Do try them, and let us know your experience in the comments.